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The Art of Persuasion
PDF Download The Art of Persuasion
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You may think you know what you want in life, but having the idea, the goal, the means, the business plan or the enthusiasm will only get you halfway there. Whatever it is that you want to make happen - whether a new business, community project or innovative idea - the one crucial factor by which it will stand or fall is how well you can communicate it to others.Â
This invaluable audiobook explains just why good communication is so critical and reveals the secrets of honing your skills to ensure your goal is realised. From planning your initiative to making an effective pitch when the stakes are high, international communication coach Juliet Erickson presents the best insights and techniques of persuasive communication that are essential to really make your great ideas happen.
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Audible Audiobook
Listening Length: 6 hours and 53 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: Yellow Kite
Audible.com Release Date: March 7, 2019
Language: English, English
ASIN: B07KSGTS3Z
Amazon Best Sellers Rank:
Enjoyable book with practical information about how to craft your presentation to different personality types so that it is best received. The book is incredibly interesting, and well written. Additionally there were no issues with the shipping. Thank you!
An informative and insightful read. Practical tips, common sense and my go-to guide.
The Art of Persuasion is a great book to better understand how to plan and execute more meaningful communication with co-workers, your boss, clients, and even your spouse.For me, creating relevant key messages and communicating in the style of the listener is extreemly helpful. Traditionally, people communicate the way they want to be communicated with. Juliet acknowledges this, and gives you other options to use when communicating to different styles of people. These are great lessons to learn in your life and in your work.Pick this book up! It's a quick and interesting read for both business and personal use.
A friend recommended this book to me, and I've since given to others who've loved it. It's fresh, with practical approaches that I've been applying in many communication situations. THEY'VE WORKED! Some books make 'persuasion' feel more like 'manipulation'. This author shows how persuading someone can be the end result of a relationship built on trust and an authentic awareness and interest in the other person. Most importantly, there are lots of clear tools to help practice what she suggests.For example, I am more aware of my attention and have gotten much better at paying attention by applying her advice. Again, it's not about manipulating, but about really listening. Erickson writes "Giving someone else your attention is a way of treating them, and yourself, with real respect. It can't be faked." And she tells you HOW to do this better.Also, there's a great list of questions to help prepare for an important meeting or phone call. My book naturally falls open to pages 96 and 97 because I refer to them so often. They help me get the focus off of myself and onto what's important to the other person/people. I feel so much more prepared and confident when I use these questions to guide my planning.I could go on and on, but one other way Erickson's book has had an impact on my communication is the "levels of engagement" she describes when having a chance encounter. She asks: Are you engaging to be polite (hearing but not listening) - Level 1. Or, engaging to be right (I know what you're going to say, I might even finish your sentences) - Level 2. Level 3: engaging selectively (I have a pretty good idea about how I want this chance meeting to turn out because I know what you do for a living and it relates to what I do -- there could be a good opportunity here). Or, Level 4: engaging to learn. (I want to understand as much as possible about you in the time available and under the circumstances. Let's enjoy this chance meeting.) She writes more about each level but they really helped me realize how I was treating these situations - at conferences, cocktail parties, airplane rides. Engaging to learn has had a tremendous impact on relationships I've developed (and business opportunities that have resulted much more naturally, genuinely, and enjoyably).It's an easy to read guide that will encourage you to connect in a more meaningful way with others and will give you practical ways to make your communication more effective.
I bought this book at an airport and its easy-to-read style and structure meant that I was soon able to apply the ideas that I had picked up from the quick read on the flight. The book was also worth the more detailed read that I gave it a couple of weeks later. As someone involved in a very analytical field I appreciated the author's ideas on how to make my messages more accessible to a broader audience.The chapters are set out in a way that means that you can readily find what is relevant to a particular situation or circumstance. The book does not appear to be aimed at a business audience, and its style would make it a worthwhile book for anyone who wants to have a persuasive message.My only quibble would be that there is a section on cold-calling - as anyone who has received cold-calls would agree these should be banned!
From Tom Peters to Dr. Phil, just about everyone has tackled interpersonal communications in the workplace or our "real lives" over the past 20 years. In fact, it's almost to the point where you almost feel these issues have been overdone. Yet, along comes an easy-to-read and easy-to-understand entry from Ms. Erickson.What Juliet has done in this book is explain, in an accessible way, how we communicate (and the levels of how we engage those with whom we communicate) in our regular daily interactions and the effect that has on how we, as well as our messages, are perceived/received.While everyone is convinced that they communicate or know how to communicate effectively, there is so much in this book that can be used in even the most seasoned communicator's/reader's daily interactions. Whether it's your business or personal life, the "Planning for Your Make or Break Moment" and "Last Minute Tips" sections will be invaluable when you decide to "go for it" (as the book says).The beauty of what Ms. Erickson has done in the writing of this book is the "yeah, that makes sense" or "oh, I can see that now" thoughts that come to the reader's mind at various times in the book.Practical, straightforward, accessible, insightful, useful. You could read the other 20-30 books on communications written over the past 20 years, but why spend all that time when all you need is right here?
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