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From the Inside Flap
"Sunil Mithas has conducted ... meticulous research of the so-called GE of India. .. should be a required reading for all."
--Behnam Tabrizi, Stanford University
"The story of Tata's race to the top is a fascinating one."
--Claes Fornell, Founder and Chairman of the American Customer Satisfaction Index
"[A] compelling story of Tata's success over 20 years of implementing the Baldrige-based TBEM framework. Despite a turbulent business landscape, Tata companies have realized tremendous growth, globalization, cost competitiveness, innovation, and financial success.... Mithas provides the key lessons in management and excellence that are relevant to every industry."
--Robert Fangmeyer, Director, Baldrige Performance Excellence Program
"The transformation of the remarkable Tata Group into a global powerhouse offers lessons for big organizations everywhere about the importance of focusing on simple but standard process for improvement."
--Peter Cappelli, The Wharton School
"There are many critical lessons here for any executive seeking to improve their firm's performance and for any academic seeking to understand how a corporation or corporate group can make a journey ... to global leadership."
--Gautam Ahuja, Harvey C. Fruehauf Professor of Business Administration, University of Michigan
"Sunil Mithas's book provides a seminal account of how one of the largest multinationals based in India, the Tata Group, was able to transform itself into a leading global player by using a clear vision coupled with an operational excellence strategy that permeated its supply and value chains."
--G. "Anand" Anandalingam, Dean, Imperial College Business School, London
"A compelling story of how an Indian company became one of the largest and most admired global enterprises in about 20 years.... If you read one business book this year this is the one."
--Mark Graham Brown, Principal, MGB Management Consulting and author of Baldrige Award Winning Quality
About the Author
Dr. Sunil Mithas is a Professor in the Robert H. Smith School of Business at the University of Maryland and the author of the book Digital Intelligence: What Every Smart Manager Must Have for Success in an Information Age. He earned his PhD from the Ross School of Business at the University of Michigan and an engineering degree from IIT, Roorkee. Before pursuing his PhD, he worked for nearly ten years in engineering, marketing, and general management positions with the Tata group. He was identified as a 2011 MSI Young Scholar by the Marketing Science Institute. Sunil is a frequent speaker at industry events for senior leaders. He has worked on research or consulting assignments with organizations such as Johnson & Johnson, Lear, A.T. Kearney, the Tata group, the Social Security Administration, and the U.S. Census Bureau. Sunil’s research focuses on strategies for managing innovation and excellence for corporate transformation. His work provides insights on the role of technology and other intangibles, such as customer satisfaction, human capital, and organizational capabilities, for improved performance. His research has appeared in premier journals, including Management Science, Marketing Science, Information Systems Research, MIS Quarterly, Journal of Marketing, and Production and Operations Management. Some of this work has been featured in business publications such as Bloomberg, CIO, Computerworld, InformationWeek, and MIT Sloan Management Review. His papers have won best-paper awards and have received several best-paper nominations. Contact Sunil at sunil.mithas@gmail.com, or visit http://www.sunilmithas.com
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